Success Tracking

Once you've sent out a mailing, you'll want to know how successful it's been.

Where is Tracking Enabled?

Different kinds of success tracking are enabled at different points in the process of sending a mailing:

Delivery Tracking - who received a particular mailing - is done automatically every time you send out a mailing. Nothing needs to be enabled; just send out a mailing. ListManager will record who received the mailing, and who failed to receive it. You may view the results in Reports: Mailings: Delivery Statistics.

How Can Tracking Increase My Mailing Success?

By tracking and recording tracking information in ListManager, you can then better target your customers in future mailings.

Delivery tracking helps you gauge whether or not the email addresses you have are valid or not. Trying to send a mailing to a million recipients is not very impressive if only a few thousand actually received it. Since people tend to abandon email addresses or sign up bogus ones, delivery tracking helps you check the quality of your list of recipients.