Personalizing Content

The Content Insert Field Wizard allows you to quickly and easily personalize messages for every recipient.

It also allows you to insert frequently used email addresses, such as the unsubscribe email address and email addresses for autoresponders. In addition, you can merge in fuller instructions about unsubscribing from your list.

The following example shows you how to use Insert Field to personalize a message—in this case, merging in the recipient's first name:

1. Select the Text tab in Content: New Content.

2. Click insert field.

3. Select Recipient's First Name by clicking on the drop-down box next to Recipient Fields:

4. Click insert. You will be returned to the message you were composing. The merge field will be included as part of your message:

%%firstname%%

When the message is sent, Ed Kaminsky will see

Ed

If a member doesn't have a name, the email address will be merged in. For example, shirley@example.com didn't sign up with a name. Instead of her name, she'll see:

shirley@example.com